Convincing VIP prospects that Google Cloud is all they need.
Creative & Brand Strategy
Creative Direction (oversee teams and specialists)
Campaign / Branding Creative
Art Direction
Copywriting
Creative Facilitation / Ideation support
Workshop Design and Management
‘It’s gotta be Googley.’
I’ve led the creative on a wide range of sales-driving B2B Google campaigns over the last 4 years, mainly focused on Chrome and Cloud. Two recent examples are shown below. ‘Google Cloud Exec Connect’ was an intimate event for 250 VIP prospects that drove over $126m+ of enterprise and corporate pipeline value. ‘Google Cloud x FA’ was a flagship launch event for Google’s new Cloud partnership with the FA. IT decision makers spent a day at St George’s Park, seeing all the
ways in which Google Cloud was accelerating FA performance across everything from marketing to elite performance to ticket revenue. Financial results are confidential but we were told the event accelerated several key deals in the retail, finance, media and gaming sectors. Other work for Google included ‘School of Anywhere’, a tour across the Nordics, now in it’s third year, encouraging tech buyers for education to add Chrome to their shopping lists.
The most powerful learning form my Google work has been the importance of having a very clear brand tone of voice. Google describe this as being ‘Googley’…and it is not written down anywhere exactly what this means. It is a way of behaving, talking, branding, engaging that is simple, playful, natural and above all user-led not seller-led. The most startling this is how effective being ‘Googley’ is when it comes to engagement and impact. Getting behaviour right and consistent really matters.
Google Cloud Exec Connect.
Google Cloud x FA Partnership.
